Fashion Week Sponsor Wins Social Matchbox – Releasing Alpha

20110923-081821.jpgTGIFF! Fashion Friday is here again! There has been so much happening this week to celebrate. Congratulations to our friends at OMGiLuv.It for winning the Community Choice Award at Social Matchbox in Washington D.C. last week! They won back2back at Social Matchbox and Keiretsu!

OMGiLuv.It pronounced “Oh My God I Love It”, is a app that let’s users find products they love and start trends. In short, while you are out shopping, you see something that you love and what do you say? OMG, I love it! Right? Well isn’t this a clever little app? You simply take a picture of what you love and share it across your social network. What to find trends? No problem, just click on the map to see what is trending where. You literally see what people are loving across the globe.!!

OMGiLuv.It, sponsored San Francisco Fashion Week in August, and is now sponsoring DC Fashion Week. Michael was also a co-host at SFFAMA’s Fashion Racked party on FNO celebrating the SF fashion scene. I had a chance to sit down with him and Co-Founder Aron Keuhenmann to talk about their new app.

“We all have friends who find the coolest products, or set trends. Who always know where to find the best stuff”, says Co-Founder Aron Keuhenmann, “OmgIluv.It is a way to tap into all the local trends and hot products in your area.” By sponsoring events like Fashion Week, OMGiLuv.It is bringing their innovative application to the shopping destinations in both cities. “We are engaging the fashion retail community, from independent designers and local boutiques to iconic brands and retailers,” says Co-Founder Michael Lesniak.

The OMGiLuv.It team took home the coveted Community Choice Award at Social Matchbox last Thursday night in Washington, DC. Founders, developers, marketers, angel investors, venture capitalists and journalists gathered at the Navy Memorial Center to listen to 5 minute pitches by each of the 10 finalists and ask questions.

SMB’s Community Choice Award is an audience vote in the form of attendees investing a majority of their $5M Social MatchBUCKS in the winning company. Previous winners include well known companies such as, Living Social and TapMetrics.

Plans for a public beta are scheduled for November. They are seeking alpha testers in the San Francisco Bay Area and Washington DC. If you live in SF or DC and are interested in being an alpha tester go to and sign up.

***Founded in April of this year. OmgIuv.It and is located in Silicon Valley and Washington DC. For more inquiries about the company contact:

For Technical Inquiries
Lawrence Norton

Press and other inquiries
Michael A. Lesniak

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