Fashion Friday with Refinery 29 SF and ACRE | SF

20111020-214707.jpg Five lessons from a fashionista on the fly:

Lesson Number 1: Always have a day-to-night outfit.

It’s Thursday night, 6:22pm and I am about to get on the train and head out of the city when I decide to read my email to pass time. Little did I know what I was about to find was an impromptu offer that would be a game changer. Designer Sarah Liller sends me message to join her at a party in North Beach hosted by Refinery 29. Uummm, YES!!

So, of course a flood of “oh my, I am NOT dressed for this” type of thoughts went through my mind but alas, I said “This is it”. This is one of the parties that you CAN’T miss. No matter what. So, I did. I went in my casual office attire. Which leads me to my next lesson.

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Lesson Number 2: The fashion scene that follows Refinery 29 is hot. Always be camera ready and bring your best smile.

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Lesson number 3: Have a self promotional piece that is not only memorable but a conversation starter. We felt like the new kids at school that wanted to say hi but didn’t really know how. Weird coming from two very social individuals but true.

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Lesson Number 4: People DO ask what you are wearing so wear something fashionable. If you are lucky, you will get stopped for a street style shot.
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Lesson Number 5: The shoes make the outfit. Great style flooded the room and the shoes fit their personality perfectly.

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We rocked out to the sounds of The Soft White Sixties, who in my opinion, ate the next big thing.
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